Last updated: February 4, 2026
This Privacy Policy explains how Oryelle (“Oryelle”, “we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from oryellebeauty.com (the “Site”), or interact with us in other ways.
If you have any questions, contact us at contact@oryellebeauty.com.
1) Who we are
Business name: Oryelle
Website: oryellebeauty.com
Contact email: contact@oryellebeauty.com
Phone: +46 769 365 426
2) What information we collect
We collect personal information in the following ways:
A) Information you provide to us
Order & account details: name, billing/shipping address, email, phone number, order history.
Payment-related details: we do not store full payment card details. Payments are processed by secure third-party providers.
Customer support: the content of messages you send us (including photos or details you choose to share).
Reviews or comments: if you post a review or interact with us publicly (where enabled).
Important: If you choose to share skin-related information (for example, concerns or preferences) through support messages, we use it only to respond to you and provide customer service.
B) Information collected automatically
When you browse the Site, we may collect:
Device and usage data: IP address, browser type, device type, pages viewed, time on site, clicks, referring page.
Cookies & similar technologies: used for cart/session functionality, analytics, and (where applicable) marketing.
3) Why we use your information
We use your information to:
Process and deliver orders (payments, shipping, order confirmations).
Provide customer support and manage returns/refunds.
Maintain your account (if you create one).
Improve the Site (analytics, debugging, performance, product insights).
Prevent fraud and abuse and keep our Site secure.
Send marketing communications (only where permitted by law or your preferences), such as offers, product updates, or abandoned cart reminders (if enabled).
Comply with legal obligations (tax, accounting, regulatory requests).
4) Legal bases for processing (EEA/UK users)
If you are located in the European Economic Area (EEA) or the UK, we process personal information under these legal bases (as applicable):
Contract: to fulfill your order or provide requested services.
Legitimate interests: to improve our services, prevent fraud, and operate our business.
Consent: for certain cookies/marketing (where required).
Legal obligation: tax and compliance requirements.
5) Sharing your information
We share personal information only as needed to run our store, including with:
Payment processors (to take payments securely)
Shipping and logistics providers (to deliver your orders)
E-commerce platform and hosting providers (to operate the Site)
Analytics providers (to understand Site usage)
Email/SMS providers (if you subscribe or if you receive order/service messages)
Customer support tools (if used)
We may also share information:
to comply with laws, legal processes, or lawful requests,
to protect our rights, users, and prevent fraud,
in connection with a business transfer (e.g., merger or acquisition).
We do not sell your personal information
6) International transfers
Your information may be processed outside your country (for example, where our service providers are located). When required, we use appropriate safeguards such as standard contractual clauses or equivalent protections.
7) Data retention
We keep personal information only as long as necessary for:
fulfilling orders and providing support,
maintaining business and legal records (e.g., accounting/tax),
resolving disputes and enforcing agreements.
Retention periods vary depending on the purpose and legal requirements.
8) Security
We use reasonable administrative, technical, and organizational measures to protect personal information. However, no method of transmission or storage is 100% secure.
9) Your rights and choices
Depending on your location, you may have the right to:
Access the personal information we hold about you
Correct inaccurate information
Delete your information (where applicable)
Object to or restrict certain processing
Withdraw consent (where processing is based on consent)
Data portability (where applicable)
Opt out of marketing at any time via the unsubscribe link or by contacting us
To exercise your rights, email us at [support email]. We may need to verify your identity before responding.
If you are in the EEA/UK, you also have the right to lodge a complaint with your local data protection authority.
10) Marketing communications
If you opt in to marketing, we may send you promotions and product updates. You can unsubscribe anytime using the link in our emails or by contacting us at [support email].
Transactional messages (like order confirmations or shipping updates) are not marketing and may still be sent.
11) Children’s privacy
Our Site is not intended for children under 13 (or the age required by your local law). We do not knowingly collect personal information from children.
12) Third-party links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing information.
12) Changes to this policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. We will update the “Last updated” date at the top of this page.
Scent. Shade. Shine.
*By signing up, you agree to our Privacy Policy.